Ideal for repeat wear because of its comfort, durability, and antimicrobial properties.
Soft
Similar in hand-feel to cashmere.
The key factor impacting the feel of wool fiber is its fineness, which is measured in microns (µm).
Human hair is on average 75µm.
Our wool is ultra-fine at 17.5µm.
SUSTAINABLe
Far better for the planet than synthetics.
Our materials are 100% regenerative, which is, in the case of khullu, naturally shed.
Our materials are also self-cleaning, meaning they release bacteria and odor even in a cold wash, which is great news because...
25% of clothes' carbon footprint comes from its lifespan of care.
Odor-resistant
Smell & feel fresh even after 10 wears.
Our materials have world-renowned moisture management properties, which allow them to resist body odor making them ideal for #repeat wear and simplifying your life.
Unwashed wool's odor intensity is...
60% less than synthetics.
30% less than cotton.
Insulating
The fibers enclose insulating air pockets.
Unlike human hair, wool has crimps, which are natural "waves" in the fiber that trap air, insulating in extreme colds and wick vapor, cooling in extreme heat.
Even desert-living Bedouins wear lightweight wool like ours clothing to keep themselves cool.
Breathable
Cool and comfortable when you're hot.
Wool can be regarded as an ‘active’ fiber, which keeps body temp at an equilibrium.
Our materials efficiently transfer water vapor from sweat in and away from the body as temperatures change.
Durable
Lasts over your many years of wear.
The crimps in wool are akin to a molecular coil spring. The flexibility gained from wool crimps makes our fiber more durable.
10x more durable than cotton.
15x more durable than silk.
VERSATILE BY EVOLUTION
It all begins in the Tibetan plateau with these furry fellas. They are yak, a resilient high elevation animal who have evolved over millions of years to weather -40° F winters, 90° F summers, and everything in between.
To survive, the fiber of these gentle giants needs to be extremely versatile.
KHULLU ("COO-LOO")
We work with the soft underbelly fibers that insulate yak in the cold winter.
This fiber is called khullu, and it is some of the best natural fiber money can buy.
center of life
Yak are the center of lifestyle, tradition, and income for nomadic herders in the Tibetan plateau.
In Tibetan culture, many pieces of clothing are handmade from khullu and must last for many seasons.
Some pieces of clothing are even passed down from generation to generation.
how do khullu and merino compare?
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KHULLU
MERINO
CASHMERE
COTTON
TENCEL
VISCOSE
MODAL
SYNTHETICS
ODOR-RESISTANCE
✅
✅
✅
❌
✅
❌
❌
❌
BREATHABILITY
✅
✅
✅
✅
✅
❌
❌
❌
THERMOREGULATION
✅
✅
✅
❌
❌
❌
❌
❌
MOISTURE WICKING
✅
✅
✅
❌
✅
❌
❌
❌
SUSTAINABILITY
✅
✅
❌
❌
❌
❌
❌
❌
**Textile production creates more greenhouse gases than international flights and maritime shipping combined.
Synthetic clothing made from oil like polyester, nylon, and spandex is the worst offender using nearly 342 million barrels of oil a year.
