Why are most clothes designed to fall apart?
There’s a thing called “planned obsolescence”, which is the amount of time producers plan for their products to last before they fall apart.
Over the years, companies have spent a lot of money/effort to normalize low expectations for the quality of our clothes.
A fast fashion “deal” off the shelf may seem pretty sweet in the moment, although, if it’s cheaply made, it’ll need to be replaced, which is costly both to customers and the planet.
On the other hand, buying higher quality clothes that will potentially last a lifetime, saves both on unnecessary replacement costs and emissions.
Let’s lay out 2 scenarios - you can fiddle with the inputs in a Google Sheet we set up below.
- Buy a high quality sweater at let's say $200
- The item lasts a decade and you wear it 1 time/month
- Buy a low quality sweater at $75
- The item need to be replaced after 1 year and you wear it 1 time/month