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Styles you love, upgraded, and on repeat.
July 30, 2020
By Oliver Charles

Think back to the last time you wore something you loved...

Might be a form fitting sweater, a pair of faded jeans with ideal taper, a full-zip jacket that you can throw over anything.

If you're like us, you've realized that there are only a few pieces of clothing that make up the majority of what you wear all the time.

We're talking about clothes that are the most authentic to us. They are the clothes that fit just how we like. They are also the clothes that help us feel confident, comfortable, and ready to take on the day.

Resonate with you?

If so, then mission accomplished, you've defined your personal uniform. If not, our point is... a personal uniform is no more complicated than finding the styles you love, upgrading, and then repeating.

Think of it this way, if you know you love the form-fitting sweater over dark pants with faded leather shoes look, then upgrade that style for repeat wear.

Chris Evan knows what we're talking about... thanks captain.

What do we mean by upgraded? Depends on what you value. For instance...

We value durability so we ask,
  • How long will it last?
  • Can we machine wash it?
  • Will it retain shape and quality?  
We also value utility so we ask,
  • Will the materials keep us warm?
  • Is it breathable?
  • Is it antimicrobial, AKA will we smell?
Last, far more personal, we ask,
  • Will we feel good wearing it?

Our mission is to answer "yes" to all of those questions by creating a go-to item for any personal uniform.

We're designing a lightweight crewneck sweater, which is 3D knit for comfort, made from natural khullu fiber for durability and utility, and is meant to be worn while cycling through work, recreation, and lounge mode.

"What we wear has a real impact on how we feel about ourselves. And that, in turn, influences our work – our confidence, creativity, ability to focus and collaborate."

- Arianna Huffington, The Psychology of What We Wear to Work

"Get dressed. Look smart, feel fresh, and be ready. Go to work... The clothes gave me a feeling of pride and professionalism. My mood was a lot more upbeat, more determined to be a successful writer."

- Michael Bradley, The Uniform Effect

"Just remind yourself there’s freedom in a uniform, if you’re clever enough to find it."

- Megan Collins, The Benefits of a Personal Daily Uniform

If you believe that every good wardrobe starts with owning less and owning better, consider buying yourself an OLIVER CHARLES sweater.
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