What are personal uniforms?
Styles you love, upgraded, and on repeat.
Think back to the last time you wore something you loved...
Might be a form fitting sweater, a pair of faded jeans with ideal taper, a full-zip jacket that you can throw over anything.
If you're like us, you've realized that there are only a few pieces of clothing that make up the majority of what you wear all the time.
We're talking about clothes that are the most authentic to us. They are the clothes that fit just how we like. They are also the clothes that help us feel confident, comfortable, and ready to take on the day.
Resonate with you?
If so, then mission accomplished, you've defined your personal uniform. If not, our point is... a personal uniform is no more complicated than finding the styles you love, upgrading, and then repeating.
Think of it this way, if you know you love the form-fitting sweater over dark pants with faded leather shoes look, then upgrade that style for repeat wear.
Chris Evan knows what we're talking about... thanks captain.
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What do we mean by upgraded? Depends on what you value. For instance...
We value durability so we ask,
- How long will it last?
- Can we machine wash it?
- Will it retain shape and quality?
We also value utility so we ask,
- Will the materials keep us warm?
- Is it breathable?
- Is it antimicrobial, AKA will we smell?
Last, far more personal, we ask,
- Will we feel good wearing it?