we only made 50!
We'll celebrate the launch next Tuesday! We only made 50 sweaters, and we have a big waitlist, so keep an eye out for our launch and get yours before they sell out.
a v-neck Co-Created With Our Customers
Creating a v-neck has always been the big next step for us.
Both Slater and I had a lot to think about when creating it, especially with the collar - the depth, width, and shape of the v are all important variables that affect its versatility.
To design our v-neck, we needed the help of our 2,000 customer advisory board members, who signed up to co-create new products with us.
Through phone calls, surveys, and a shared Pinterest board, we started learning a ton and designing.
We learned about every advisory board's favorite v-neck, took a lot of measurements, and started wearing the new sweater style in our rotation.
In October, we sent our designs to Brooklyn and created a v-neck that’s versatile by itself or layered comfortably over a button-down.
the Best In their SWEATER Category
More important than creating new styles is making sure our existing styles are the best in their category.
Our v-necks needed to be as versatile and enjoyable to wear as our crew necks. They had to layer easily, go with everything, and be just as wearable in the office as on a weekend hike.
go-to sweaters need to have versatility
Similar to the crew neck, the v-neck is made with a khullu and designed with raglan sleeves.
The v-neck is constructed in a lightweight, layerable 15 gauge knit and has a hidden aerated knit in the armpits to help the sweater feel amazing wherever life takes you.
We will launch two classic colors this Tuesday - light grey and charcoal. We've already started working on our other colors, and we will launch navy blue and dark red this December.
We're excited to launch a v-neck that will quickly become your go-to, helping you to own less and own better. Get yours before it sells out - we only made 50.