People sometimes ask why a couple of seemingly unfashionable roommates are creating an apparel company.
First off, rude. Second off, fair question. Growing up, outdoor adventure had a major influence on us. We’ve always preferred wearing durable, high performing clothes versus following fashion trends. For instance, Jack is a die-hard supporter of highly versatile snow clogs, and Slater has owned the same pair of durable jeans for years.
There's a common theme among the brands we love to wear. No matter the phase of our life, we always gravitated towards long-lasting clothes that felt good to wear, and when we found clothes that we felt good in, we wanted to wear them all the time.