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The New Yak Times
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March 2nd, 2022

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes

Hello 👋. I'm Tobias the "100% real" CMO of Oliver Charles. This is my weekly update as Slater, Jack, and I build Oliver Charles in public.

It's March 2nd, 2022

Dear readers,

Happy Wednesday! Thank you to all the people that took some time to give us feedback on The New Yak Times.

For those of you that won NYT hats, we hope you love them.

I don't need to tell you how important feedback is to a small company, but I will say that sometimes the feedback we receive can be incredibly confusing, which is what I want to talk about today.

First, we need to talk about our new head sweaters, or to the layperson, our new beanies.

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Introducing The Oliver Charles Beanie

Yesterday we launched our first new product of the year, The Khullu Beanie!

Honestly, they are amazing, and I'm not just saying that because the future of my career is tied to how many people order.

Just listen to what our local hipster has to say about it.

"I've been wearing beanies ever since I heard Munford & Sons for the first time back in '08, before they were popular...

...This is easily the best beanie I've ever worn, it's simultaneously warm and breathable. And because it's antimicrobial I can chain-smoke cigarillos and the beanie always smells fresh...

It's a 10/10, I just hope it doesn't get too popular so I can keep wearing it."

Jimmy R. Local hipster and beanie sommelier.

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Get Them While They're Cold!

Enough, about why the beanies are great... let's go behind the scenes of the launch. We are building in public after all.

First off, why are we launching them just as spring starts to peek warm blue eyes around the corner?

Well on February 2nd, the nation's most popular groundhog saw its shadow after scurrying out of a burrow in Gobbler's Knob, Punxsutawney, indicating we can expect at least 6 additional weeks of winter.

That's a lot of time to wear a beanie.

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Something To Look Forward To

The best things in life are worth waiting for... that's why we decided to launch the beanie on pre-order.

Just kidding! While good things are worth waiting for, we candidly launched with a pre-order because it helps us manage cash flow and understand demand. Plus, it gives us an excuse to offer the beanie at a discount. Everyone loves a discount.

I've always said that the most important part of being an entrepreneur is unrealistic expectations for success.

Thus, the pre-order helps us prepare for a scenario in which we are unable to meet demand. It's important to dream.

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Enough About Beanies

Let's talk about The New Yak Times. As you know, last week we asked for some feedback, and I want to talk about those results.

We learned that people love the new style but also wish we'd go back to news stories (the old style).

We just barely squeaked out a positive NPS, even though many people read the NYT 3 or more times a month.

We've always wondered what to do about the NYT. It's the most out-there thing we do, and honestly, it takes a huge amount of effort every week.

Having said that, I think Jack put it perfectly. We do everything that you'd expect a sweater brand to do, just check out our blog.

But The New Yak Times is a direct window into who we are personally and that's invaluable.

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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We're Going Back To The News

I think that we can have the best of both worlds. We can offer concise insights into what's happening in the world and provide a window into the inner workings of Oliver Charles and our personalities.

While this version of The New Yak Times was a fun experiment, after many notes and emails from dedicated readers, it's clear that the best course of action is a return to sharing news stories.

I'll still be building in public, just weaving it in with what's going on in the world. Thanks for sticking around during this little experiment, I'm excited to continue supplying you with memes, humorous antidotes, and a behind scenes peek into Oliver Charles.

Until next time, keep building 💪.

Tobias
CMO @ Oliver Charles

P.S. Let us know how we are doing by taking this quick 2min survey.

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Sent from my iPhone

Pre-Order a Beanie!

They are on pre-order until the 15th at 20% off the entire time!

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes

Thanks for reading, please share. Seriously.

If you found this email funny, we'd appreciate it if you forwarded it to a friend or colleague. If you did not find it funny, we'd appreciate it if you forwarded it to an enemy or colleague.

Meme credit is due to the following accounts. If I missed someone, let me know!

@oliver.charles.clothing
@otterlyhuman
@marketoonist
@newyorkercartoons

Finally, please send us memes!

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