Click to Become an OC Field Tester

The New Yak Times
/

November 24, 2021

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes

Subscribe below for weekly updates on the absurdity of the business and financial world. We spend all day on social media so you don't have to.

It's November 24, 2021

Dear readers,

Happy Wednesday! So many of you have asked, and after a year, we're excited to finally announce the launch of our v-neck.

The v-neck is without a doubt the most requested sweater style. While I know I'm a bit biased, this is without question the best v-neck on the market.

It's just deep enough to keep things interesting, while simultaneously covers enough for holidays with the Grandparents.

We only made a handful of these sweater. While we are well stocked for the Holidays, we aren't impervious of global supply chain issues.

In other news...

Happy Black Friday week!

For brands, the next two weeks make it or break it, and I think it's the most beautiful thing in the world.

In fact, I think it's so beautiful, that I've decided to dedicate this entire issue of the New Yak Times to Black Friday.

  • Why It's Called Black Friday
  • It's Always Chaotic and Violent
  • Why Is It The Day After Thanksgiving?
  • Black Friday By The Numbers
  • Oliver Charles Update

Why It's Called Black Friday

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
Share:

Talking Points:

  • The earliest known use of Black Friday refers to when, in the 1950s, workers would call in sick the day after Thanksgiving.
  • The phrase resurfaced in Philadelphia in the 1960s when police used it to describe the large influx of pedestrian and vehicular traffic that would occur the day after Thanksgiving.
  • However, it wasn't widely used to describe the famed holiday shopping day until the 1980s. The day after Thanksgiving is typically the point in the year where retailers stopped posting losses and started posting profits. In other words, retailers would go from being "in the red" to being "in the black."
Learn more about Black Friday >>

Title

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
Share:

Talking Points:

  • The day after Thanksgiving has always been one of the largest shopping days of the year, even before it was officially named. It's the first day after the last major holiday before Christmas, and many people have it off from work with a holiday shopping list that's been collecting dust.
  • As far back as the 19th century, department stores sponsored Thanksgiving parades (think Macy's). These parades marked the official start of holiday advertising and subsequent shopping.
  • Eventually, it became an unwritten rule that no store would advertise for the Holidays until the parades were over. Thus artificially marking the start of Holiday shopping on Black Friday.
The 2021 Macy's Day Parade >>

It's Always Chaotic And Violent

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
Share:

Talking Points:

  • Since 2006, 12 people have died, and 117 people have been injured in the United States because of Black Friday.
  • Many of the deaths and injuries can be attributed to people getting trampled by crazed shoppers looking for deals or fights over various products.
  • The popular TV show South Park produced an episode commenting on the violence associated with Black Friday that went on to be nominated for an Emmy.
Black Friday brawls >>

BFCM By The Numbers

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
Share:

Talking Points:

  • The National Retail Federation conducted a survey that found that 66 million US consumers went shopping, either in-store or online, on Black Friday in 2018. That's about 27% of the adult population in the US. Throughout the whole weekend, nearly 174 million people, or 70% of the adult population, shopped online or in person.
  • In 2019, consumers spent an estimated $24.2B over the course of the weekend. $4B was spent on Thanksgiving, $7.4B on Black Friday, and $9.2B Cyber Monday
  • Amazon took 47.8% of all online transactions on Thanksgiving and 56.8% on Black Friday, 2018. A neighborhood in North Carolina is the most trafficked area in the US on Black Friday.
More surprising Black Friday facts >>

Oliver Charles BFCM Deals

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
Share:

Oliver Charles update

We at Oliver Charles have a bit of a conflicting view of Black Friday. When I say we, I mean me, Slater, and Jack.

I, Tobias, love the capitalistic blood sport that is Black Friday more than anything.

But I digress and am going to speak through our founder's lens for a moment.

There are a lot of bad things about Black Friday, particularly when it comes to the environment. We as a society should not be buying things we don't need just because they are on sale.

As a business, we believe strongly in owning less and owning better.

However, sometimes we are forced to play the hand that we were dealt until we get the opportunity to deal with the hand (Patagonia, Kotn).

So take advantage of our 20% off sitewide deal now, cause if all goes well, we'll look more like Patagonia and Kotn.

Until next time, keep building 💪.

Tobias
CMO @ Oliver Charles
Connect with me on Linkedin

--

Sent from my iPhone

Thanks for reading, please share. Seriously.

If you found this email funny, we'd appreciate it if you forwarded it to a friend or colleague. If you did not find it funny, we'd appreciate it if you forwarded it to an enemy or colleague.

Meme credit is due to the following accounts. If I missed someone, let me know!

@marketoonist
@oliver.charles.clothing

Finally, please send us memes!

Subscribe below for weekly updates on the absurdity of the business and financial world. We spend all day on social media so you don't have to.