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October 13th, 2021

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes

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It's October 13th, 2021

Dear readers,

It's hump day! Now's the second week of our pop-up. It's been going well, but as I've been observing our co-founder, Slater sell sweaters and many of the other amazing products we're offering, I've come to a few conclusions.

More on these conclusions in my update.

Let's get into it!

  • Squid Game
  • Indigenous Peoples' Day
  • Tesla's Moving to Texas
  • The Southwest Nightmare
  • Oliver Charles Update

Squid Game

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Talking Points:

  • Have you heard of Squid Game? Chances are you probably have. It's the biggest show Netflix has ever released since it started.
  • On Tuesday, the streamer said that 111 million members have sampled the ultraviolent Korean drama since its Sept. 17 premiere. Netflix has 209 million total subscribers.
  • In the show, 456 debt-saddled contestants are mysteriously brought together on an island off the South Korean Peninsula to compete in children's games for a huge cash prize. It took the series creator and director Hwang Dong-hyuk 10 years to find someone to produce the show.
Read the reviews >>

Indigenous Peoples' Day

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Talking Points:

  • Monday was Indigenous Peoples' Day, the holiday previously known as Columbus Day, a controversial holiday by name and the potential for a day off work.
  • This year marks the first time a U.S. president has officially recognized Indigenous Peoples' Day.
  • Indigenous Peoples' Day is changing the narrative of the European-centric holiday. It's a day to celebrate Native American culture and contributions to today's American society.
Learn more about the holiday >>

Elon Bids ADieu to California

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Talking Points:

  • During Tesla's shareholder meeting on Thursday, Elon Musk announced he was moving the headquarters to Austin, Texas, from Palo Alto, California.
  • The move represents a growing problem for California and Silicon Valley, more specifically, the exodus of industry.
  • Once the epitome of the new edge, known for its innovative and extravagant offices, San Francisco now has the highest vacancy rate since the Dot Com bust. There are approximately 16.3 million square feet vacant in the city. 
See the announcement >>

Southwest Airlines' Nightmare

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Talking Points:

  • More than 1,800 Southwest flights were canceled on Saturday and Sunday, accounting for more than 28 percent of its weekend schedule.
  • Cancellations on Friday, primarily caused by severe weather, prevented planes and crews from being where they needed to be on Saturday, a cascading problem that led to cancellations and delays throughout the weekend.
  • Many conservatives blamed Biden's vaccine mandates for the disruptions. A theory that was quickly disputed by the pilot and air traffic control unions.
Learn more about the cancellations >>

How Not To Sell Clothes

OLIVER CHARLES - The New Yak Times - Business And Financial News Using Memes
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Oliver Charles update

I've been enjoying watching our co-founder, Slater sell clothes through our pop-up in San Francisco.

In my observations, I've noticed something: people don't care that much about materials.

Well, that's not true. They do care about materials, but not enough to buy solely because of the materials.

This might seem obvious, but for a brand so focused on the quality of their ultra-special khullu, it's a hard pill to swallow.

People need to see how a garment fits into their lives. They have to be able to imagine how, when, and why they'd wear one of our sweaters.

Once that happens, it's good as sold. If they are still on the edge, then you hit them with the magic khullu line.

Until next time, keep building 💪.

Best, Tobias
CMO @ Oliver Charles
Connect with me on Linkedin

--

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