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Fires In The Sierra Mountains

Inescapable and devastating effects of climate change.
September 2, 2021
By Oliver Charles

We knew this summer would be hotter and drier than ever. Last summer showed us that much.

We woke up to doomsday-dark orange skies in the Bay Area and watched as lakes dried and forests burned.

In the last month alone, we've read story after story about how bad things are now and expected to be moving forward...

  • Heatwaves are record-breaking in the Pacific Northwest.
  • The largest reservoir in the US dropped 40% below capacity.
  • The UN Climate Report says that no matter what we do, the next 30 years are going to be riddled with extreme weather events.

It's tragic, and there doesn't seem to be a silver lining.

Over the last few days, we've been reading about and seeing pictures of Lake Tahoe and the Caldor Fire.

What's usually an emerald blue lake swimming with boats and people is muted under the shadow of smoke.

The breathtaking surrounding Sierras have turned into vague distant outlines, many of which are up in flames.

South Lake Tahoe is under evacuation orders, displacing thousands from their homes.

We love Lake Tahoe. After all the beautiful memories the lake has given us, we're organizing a donation to give something back.

As a team, we've donated $500 to the El Dorado Community Foundation's Caldor Fire Fund, which helps people who've been affected.

We want to grow the amount we're giving. Next week only, we'll donate $20 of every sweater sale to Lake Tahoe's fire relief.

After next week, we'll keep donating by giving $20 out of each sale of the remaining inventory of our limited edition sweater, the Jewel of The Sierras.

It's hard to watch as parts of the world are on fire while others experience terrifying flooding and mudslides.

If you'd like to donate without ordering a sweater, here is a list of resources.

If you'd like us to send you an update on the Caldor Fire and Lake Tahoe, you can sign up below.

If you believe that every good wardrobe starts with owning less and owning better, consider buying yourself an OLIVER CHARLES sweater.
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